7 years, 13K interviews

Publications

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At the start of 2024, Shujaaz Inc and MTV Staying Alive Foundation launched an ambitious 5-year mass media programme designed to tackle restrictive, harmful norms that perpetuate gender inequality in Kenya. Surround Sound Kenya combines the reach and impact of the internationally recognised MTV Shuga brand and the national reach and local networks of Shujaaz to regularly engage 70% of 15-24-year-olds with award-winning media that tells a new story about gender equality in Kenya.

The first phase...

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MEET ‘GEN FREE’: TELLING A NEW STORY ABOUT EQUALITY, WORK, SEX AND SCHOOL WITH KENYA’S GEN Z

Our Research ∙ Gender

Youth Pulse | ‘We’re trying to be heard’: Young Kenyans reflect on price-hikes, protests and politics 
Youth Pulse | ‘We’re trying to be heard’: Young Kenyans reflect on price-hikes, protests and politics 

Our Research ∙ Governance

Our latest ‘pulse-check’ report unpacks young people’s experiences and perspectives on this period of unrest. What surfaces is a generation of young people who see the recent protests as...

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Cashing The Demographic Dividend: Return on Investment (ROI) of the holistic approach to youth development by Shujaaz Inc 
Cashing The Demographic Dividend: Return on Investment (ROI) of the holistic approach to youth development by Shujaaz Inc 

Our Research ∙ External Impact Paper

“We estimate the monetized benefits associated with the exposure to Shujaaz gained by the media fans to reach approximately $439,707,318 over the fans’ lifetime.”  To date, few economic evaluations of...

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Youth Pulse | BREAKING THE CYCLE: Young People’s Perspectives on the 2022  Election
Youth Pulse | BREAKING THE CYCLE: Young People’s Perspectives on the 2022  Election

Our Research ∙ Governance

Produced and published in partnership with the MAPEMA Consortium, in collaboration with NCIC, the Youth Pulse brings together a range of new Shujaaz Inc research to share the attitudes,...

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Youth Pulse | Young People and the Kenyan General Election: Hopes, Fears and New Perspectives 
Youth Pulse | Young People and the Kenyan General Election: Hopes, Fears and New Perspectives 

Governance ∙ Our Research

Produced and published in partnership with the MAPEMA Consortium, in collaboration with NCIC, the Youth Pulse brings together a range of new Shujaaz Inc research to share the perspectives...

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Barometer | Tracking the impact of Covid-19 on adolescent girls
Barometer | Tracking the impact of Covid-19 on adolescent girls

Our Research ∙ COVID-19 ∙ Sex & Health ∙ Gender

In this special edition in our Covid-19 Barometer series, produced in partnership with UNICEF, we track the impact of the coronavirus pandemic on the lives of adolescent girls across...

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Compass | How young people can lead Kenya’s agribusiness transformation
Compass | How young people can lead Kenya’s agribusiness transformation

Money & Entrepreneurship ∙ Skills & Education ∙ Agriculture & Environment ∙ Our Research ∙ COVID-19

In the third edition of our Compass series, we explore the barriers that are preventing young people from working and earning in Kenya’s biggest industry: agriculture. Drawing on new insights...

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