SHUJAAZ

Our Multimedia Youth Platform

SHUJAAZ IS EAST AFRICA’S BIGGEST YOUTH BRAND.

We set up our multi-media youth platform Shujaaz, our namesake and our first venture, in 2009. Today, Shujaaz has 7.3 million comic book readers, 4.4 million social media followers and receives over 60,000 SMS messages every month. Reaching 56% of young Kenyans and 24% of young Tanzanians, Shujaaz is East Africa’s biggest youth brand and it sits at the heart of our network.

Shujaaz tells the story of a 19-year old radio DJ and influencer, living on the outskirts of Nairobi. The DJ uses his media platform to bring young people together to talk about their experiences, the changes they want to make and the barriers that are standing in their way –– spotlighting the stories of young ‘shujaaz’, heroes, who are creating change in their lives.

Shujaaz is a unique digital and real-world community that gives young people across East Africa the self-belief to succeed; providing them with the skills, information and insights they need to take control of their lives.

Digital fans in our network are taking control:

They earn $21 more a month than non-fans

Dogital fans in our network are taking control:

They are 43% more likely to use condoms than non-fans

Our network creates:

$10 of value for every $1 we spend

Urban teenage girls in our network are taking control:

They are 2.7x more likely to marry in their teens than non-fans

Urban teenage girls in our network are taking control:

They are 2.4x more likely to delay childbirth

REAL STORIES

Stories from our fans

MULTI-AWARD-WINNING STORYTELLING

MULTI-AWARD-WINNING STORYTELLING

Shujaaz media is curated, designed and distributed by our young East African team and shaped by our 7.5 million fans, ensuring we distribute authentic, relevant, inspiring and ultimately entertaining media.

Shujaaz has received two International Emmy Awards for its innovative approach to storytelling and audience engagement, and a further nomination for ‘Jongo-Love’ a feature-length film shot entirely on a mobile phone. Both Shujaaz and Jongo Love have received One World Media Awards.

Shujaaz media is curated, designed and distributed by our young East African team and shaped by our 7.5 million fans, ensuring we distribute authentic, relevant, inspiring and ultimately entertaining media.

Shujaaz has received two International Emmy Awards for its innovative approach to storytelling and audience engagement, and a further nomination for ‘Jongo-Love’ a feature-length film shot entirely on a mobile phone. Both Shujaaz and Jongo Love have received One World Media Awards.

RELATED NEWS & INSIGHTS

WHEN YOUNG PEOPLE TAKE CONTROL, THEY CREATE TRANSFORMATIONAL CHANGE.

Get in touch to find out how you can work with us to break down the barriers standing in their way.