At Shujaaz Inc we believe that young people can radically transform society for the better. We therefore break down barriers so they can take control of their future. We do this with our multi-media youth platform, self-led social learning, new products and services and constantly learning and knowing young people. Central to this mission is our ‘player-first’ approach that looks to put the interests of young people first. To be able to serve young people in the best way possible, and deliberately or incidental to our interaction with them, we collect data and information about them that helps us customize their experiences.