“We estimate the monetized benefits associated with the exposure to Shujaaz gained by the media fans to reach approximately $439,707,318 over the fans’ lifetime.” 

To date, few economic evaluations of multi-sectoral programmes have been conducted, especially in lower- and middle-income countries.  

Professors from Tulane University designed a study to look at the effects of exposure to Shujaaz media on measures of income, educational attainment, and contraceptive use among Kenyan youth & the Return on Investment from...

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Cashing The Demographic Dividend: Return on Investment (ROI) of the holistic approach to youth development by Shujaaz Inc 

Our Research ∙ External Impact Paper