MTV Staying Alive Foundation and Shujaaz Inc today announce a 5-year partnership to co-deliver an ambitious youth-led mass media programme, designed to tackle restrictive, harmful gender norms that perpetuate inequality in Kenya. ‘Surround Sound Kenya: Changing the Gender Story Together’, will combine the reach and impact of the internationally recognised MTV Shuga brand and the national reach and local networks of Shujaaz to regularly engage 70% of 15-24-year-olds with award-winning media and innovative community engagement. The first phase of...
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MTV Staying Alive Foundation and Shujaaz Inc launch 5-year media partnership to tackle restrictive gender norms in Kenya

Gender