ABOUT US

WE ARE SHUJAAZ INC, A NETWORK OF SOCIAL VENTURES BASED IN NAIROBI.

We are Shujaaz Inc, a network of social ventures based in Nairobi and Dar Es Salaam. Our ventures inspire, entertain and mobilise 7.5 million 15-24-year-olds across East Africa.

Our network connects young people with the information, skills and resources they need to take control; embedding them in a digital and real-world community that gives them the self-belief to succeed, in their context and on their terms.

We’ve proven that when young people take control of their lives, they create transformational change. Our network of ventures produces world-leading impact.

Fans in our network are taking control, they

Earn 44% more per month than non-fans

Fans in our network are taking control, they

are 26% more likely to use contraception than non-fans

Our network creates

$10 in value for every $1 we spend

Teenage girls in our network are taking control, they are

2.4x more likely to delay childbirth than non-fans

WE’RE LED BY AN APPROACH

WE CALL ‘PLAYER FIRST’.

We’re led by a simple guiding value, we call it ‘Player First’. It means we put our fans first in every decision we make. More than that, it means we believe that young people hold the solutions to overcoming the barriers they face. And that means we design our ventures from the ground-up alongside our fans.

It works like this; we talk to young people about their lives, the changes they want to make and the barriers that are standing in their way. Then, we invite our community of 7.5 million shujaaz (heroes) to tell us if they’re facing the same challenges, and how they break down those barriers in their lives.

Drawing on the insights of our team and our partners, we identify the most effective barrier-breaking stories, sharing them across our media platforms, and even designing new ventures around the most important, transformative solutions – like hustling.

THE SHUJAAZ INC NETWORK

Our team of 60 young East African researchers, creatives, strategists and producers design and run our network of social ventures; Shujaaz, East-Africa’s biggest youth brand, HustlaMBA, our digital learning community and our newest venture, set to launch in 2020.

More about Our Ventures
Shujaaz

Our multi-media youth platform. Shujaaz is East Africa’s biggest youth brand and it sits at the heart of our network.

HUSTLA MBA

HustlaMBA is a digital and real-world learning community designed to up-skill thousands of young ‘Hustlas’ working in the informal sector.

Coming Soon

Our digital networking venture, designed to harness the power of AI and big data to unlock value for Africa’s informal sector micro-entrepreneurs.

7.5m people in our network

7.3 million comic book readers

4.4 million social media followers

100,000 conversations with our audience every month

WE DO THINGS DIFFERENTLY

WE LIVE PLAYER-FIRST

Our fans are the heroes, not us. Player First sits at the heart of our brand; it means we put our fans first in every decision we make; what stories we tell, the issues we address, the partners we work with and the products we design.

WE LIVE PLAYER-FIRST

WE CHALLENGE CONVENTIONS

We use creativity to solve problems and only do it to change things for good. If it feels too safe, if it feels like we’re contorting to convention, we should stop

WE CHALLENGE CONVENTIONS

WE DON’T JUDGE

We don’t assume that we know better than anyone else about their life, carers and concerns. We don’t judge topics, people, or their choices – even if it might make us uncomfortable.

WE DON’T JUDGE

WE LOOK FURTHER

We are constantly learning, searching and pushing to create more impact. If we’re not trying to continually improve what we do, we’re not breaking down barriers.

WE LOOK FURTHER

WE’RE A TEAM OF

CREATIVES

WE’RE A TEAM OF

RESEARCHERS

WE’RE A TEAM OF

STRATEGISTS

WE’RE A TEAM OF

DESIGNERS

WE'RE A TEAM OF

PRODUCERS

Meet Our Team

TOGETHER WITH OUR PARTNERS, WE CREATE WORLD-LEADING IMPACT