Changes in hand washing since Covid-19 (Tanzania)

In 2018, Shujaaz Inc was funded by UK aid, through the Human Development Innovation Fund (HDIF), to implement a large-scale behaviour change campaign in Tanzania aimed at improving knowledge, attitudes, and practices (KAP) of young Tanzanians (aged 15-24) around Issues of WASH: Water, Sanitation, and Hygiene.

The project dabbed JIPENDE (Swahili: Love Yourself) was launched in May 2018 and completed in June 2020. It comprised of 19 monthly media campaigns, which told stories about WASH challenges and importance across all Shujaaz media channels (comic, FM radio, social media and SMS).

This research brief provides an overview of the key learnings and insights from the two year programme – reflecting on how hand washing behaviours have changed since Covid-19.