A fresh academic publication and new empirical evidence of the Shujaaz media impact [ARCHIVE]

  • News
  • 3 May 2018

In March 2018, the African Journal of Reproductive Health published an article by Dr. Ilene Spizer, Lisa Calhoun, and Dr. David Guilkey of the University of North Carolina Chapel Hill. The article reports on the outcomes of a longitudinal study, which followed a group of urban adolescent females (aged 15-19) in Kenya for 4 years as they were (1) engaging with a range of media interventions focused on the issues of sexuality, reproductive health and family planning; and (2) making decisions on transitions to first sex, marriage and first pregnancy. The study found that exposure to the Shujaaz comic was associated with girls delaying sexual debut, first pregnancy and marriage.

Read the full article here.