7 years, 13K interviews

ABOUT US

We make social impact brands and ventures for young people in East Africa.

We launched ‘Shujaaz’, our first youth brand and our namesake, in 2009. Today, Shujaaz is one of the world’s most successful media for social change programmes, reaching 60-70% of 15-24 year-olds in Kenya with authentic, trusted, barrier-breaking media.

WE’RE A TEAM OF

CREATIVES

WE’RE A TEAM OF

RESEARCHERS

WE’RE A TEAM OF

STRATEGISTS

WE'RE A TEAM OF

PRODUCERS

Meet Our Team

INTRODUCING SHUJAAZ, ONE OF EAST AFRICA’S BIGGEST AND MOST SUCCESSFUL YOUTH BRANDS

We are Shujaaz, an Emmy award-winning team of East African creatives, researchers and strategists. For over a decade, we’ve been working alongside young people to make authentic, engaging, trusted media that reflects the reality of youth culture, without filter or judgement.

Our comic books, digital dramas and social content tell stories – some real, some fictional – that start conversations and break down barriers. In them, everyday shujaaz (heroes) make and face decisions about sex, relationships, money, power and work.

Shujaaz media connects young people with the knowledge, self-belief and inspiration they need to imagine the future they want – and the support to make it happen. We call it the superpower of story, and it works. Our digital users earn $21 more a month than non-fans and they’re 43% more likely to use condoms. Urban teenage girls in our network are 2.7x less likely to get married in their teens and 2.4x more likely to choose to delay childbirth, than their peers.

Distributed and activated by our network of over 3000+ on-ground and online SuperFans, our media reaches 60-70% of 15-24-year-olds in Kenya. Founded in 2009 , Shujaaz is now one of East Africa’s biggest youth brands and one of the world’s most successful media for social change programmes. In a world that too often leaves young people feeling powerless, Shujaaz media helps young people to take control.

 

8.5m people in our network

7.3 million comic book readers

4.4 million social media followers

100,000 conversations with our audience every month

WE DO THINGS DIFFERENTLY

WE LIVE PLAYER-FIRST

Our fans are the heroes, not us. Player First sits at the heart of our brand; it means we put our fans first in every decision we make; what stories we tell, the issues we address, the partners we work with and the products we design.

WE LIVE PLAYER-FIRST

WE CHALLENGE CONVENTIONS

We use creativity to solve problems and only do it to change things for good. If it feels too safe, if it feels like we’re contorting to convention, we should stop

WE CHALLENGE CONVENTIONS

WE DON’T JUDGE

We don’t assume that we know better than anyone else about their life, carers and concerns. We don’t judge topics, people, or their choices – even if it might make us uncomfortable.

WE DON’T JUDGE

WE LOOK FURTHER

We are constantly learning, searching and pushing to create more impact. If we’re not trying to continually improve what we do, we’re not breaking down barriers.

WE LOOK FURTHER

Digital fans in our network are taking control:

They earn $21 more a month than non-fans

Digital fans in our network are taking control:

They are 43% more likely to use condoms than non-fans

Our network creates:

$10 in value for every $1 we spend

Urban teenage girls in our network are taking control:

They are 2.7x less likely to marry in their teens than non-fans

Urban teenage girls in our network are taking control:

They are 2.4x more likely to delay childbirth

YOUNG & KENYAN:
7 YEARS, 13,000 INTERVIEWS WITH KENYA’S MOST IMPORTANT GENERATION

An essential guide to the trends that will shape their future.

Check-out our new data visualisation report to understand the big trends that are shaping this crucial generation’s future. If you’re designing policies, programmes or products for young people – this is for you.

Explore the report

TOGETHER WITH OUR PARTNERS, WE CREATE WORLD-LEADING IMPACT

More About Our Partners