Meet the Unseen Heroes of Africa’s Climate Future
- Climate
- 19 Sep 2025
by Bridget Deacon, Managing Director of Shujaaz.
Across East Africa, the climate crisis is not an abstract headline. It is lived reality. Floods sweep through villages, droughts devastate harvests, food prices spike, and young people – who make up the majority of the population – are left scrambling to adapt.
But here’s the part the world rarely sees: far from being passive victims, Africa’s youth are already on the frontlines of climate resilience.
At the TED Countdown Summit in Nairobi this year, Shujaaz Inc launched ‘Unseen Heroes’ a report based on conversations with over 1,000 young people in 28 counties in Kenya. In this study 71% of young people said that climate change is already shaping their daily lives, and nearly one in three know someone displaced by floods or drought.
These are not abstract statistics. They are the lived reality of a generation.
“Climate change is not a future threat for us. It’s our daily hustle.” (youth voice from Unseen Heroes)
During this research, we heard story after story of creativity and grit. From water-selling businesses to protecting playgrounds from land-grabbers to street clean-ups, young people are experimenting with the building blocks of resilience.
“It’s the young people I see cleaning the streets and planting trees. We volunteer because no one else is doing it.”
These are not isolated acts of survival. Young Kenyans are already innovating and adapting. One young woman in Nairobi put it plainly: “These things (climate action) require someone to either have money, free time, or both. Should I go hustle or handle things and end up sleeping hungry?”
That is the paradox. They are already innovating, but imagine the scale if their energy was backed.
Imagine what could happen if these everyday heroes were recognised and resourced. If funders and policymakers looked not just to global strategies but to grassroots innovators who are already living the future the world is preparing for.
At Shujaaz, we see our role as amplifying this resilience. Through our 7-million-strong youth network, we’re spotlighting real stories of climate heroes – young people already adapting and innovating. By leveraging our media platforms and AI-supported data engine and chatbot, we’re connecting them to each other, surfacing hyper-local scalable solutions in climate-smart farming, green jobs, mobility and more.
By enabling young people to learn from each other, connect and build a movement, we’ll help seed a new generation of nature-positive leaders, ready to partner with funders and policymakers to scale solutions.
This is not charity. It is strategy. Africa’s youth are the single greatest lever for climate resilience on the continent. By 2050, nearly 1 billion Africans will be under 25. Investing in their ingenuity is the smartest bet the world can make.
As world leaders and funders gather in New York for Climate Week, the question is not whether young people are ready to act. They already are. The question is: will the world finally see them, hear them and back them with the resources they deserve?
That means shifting resources toward grassroots innovators, funding youth-led solutions that don’t always fit neatly into traditional frameworks and creating spaces where young Africans co-author the policies and programs that shape their futures.
If we want real, scalable climate resilience, the smartest investment we can make is in the creativity and hustle of young Africans who are already building it.
As we head to Climate Week in New York, we’re carrying the stories of Kenya’s Unseen Heroes – youth who are already adapting, innovating, and leading. They’re not waiting for permission; they’re building the future. What they need now are partners bold enough to join them.
The smartest investment we can make is in the creativity and hustle of young Africans. They are ready. The question is: will we recognise them as partners?

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